The Future of UX Research Is Strategic
Research isn’t the outcome, it’s the output. And it’s really only impactful when paired with skills like effective ideation, collaboration, and communication.
The future of UX research lies in adopting a more strategic mindset. One that ensures research influences priorities, shapes product direction, and actually gets used.
In this session, Sahar Chung, Director of Product Strategy at Multiplayer, reveals why advancing in user research and being promoted to senior roles isn't about mastering more methodologies. It's about developing the storytelling and stakeholder management skills that give research a real seat at the table.
Our Speakers
Sahar is a UX leader with 12+ years of experience in strategy, research, and design. Passionate about stakeholder management, alignment, process improvement, and team culture, she thrives when driving strategy and shaping the big picture. In her current role, she focuses on UX strategy and program management. She's also spoken at various UX-related events and launched Confetti Q&A in 2024 to regularly host Q&A panels that address various topics in the UX field and tech industry.
