Keep, Watch, Skip: Navigating MCPs, AI Moderation & Digital Twins
AI in UX research has moved fast this year. New tools promise to make research quicker, easier, and more scalable, but it’s not always easy to tell what’s genuinely useful, what’s still experimental, and where there are risks.
Alina Bezchotnikova's dug into the literature and carried out her own experiments to see what actually holds up among the biggest AI trends shaping UX research in 2026. From AI moderation and digital twins to MCPs and new ways of connecting AI to research workflows.
If you’re using AI in your research, this session will help you use it smarter and more safely.
Our Speakers
Alina's spent the past decade at the intersection of UX, product metrics, and behavioral science, figuring out what actually moves business outcomes in complex enterprise products. In 2020, she led a product area and developed the design system at Aize that won a Red Dot Design Award. She also has a PhD focused on gamification and user engagement, and a Master's in Statistics.