Discover patterns in UX Research collaboratively on a digital whiteboard. Create engaging affinity diagrams, user journey maps, empathy maps and many other deliverables and share them with your stakeholders.
Free-form affinity mapping
Use highlights and findings from user research in affinity maps to learn from gathered
Spot high-level trends
Zoom out to discover how mapped clusters are connected. Get an overview or go into detail
on the infinite whiteboard.
Share a read-only version of your whiteboard with unlimited viewers with a simple link and
get their feedback.
Use the infinite whiteboard to make sense of what you’ve gathered
Conduct collaborative analysis sessions with the team. Cluster highlights, artifacts, and more research data on the infinite whiteboard simultaneously.
Drag in what is relevant
Instead of going through a massive stack of research highlights, apply filters and make use of contextual information to find relevant data to include on the whiteboard.
User Journey Maps and more
Use the whiteboard to create evidence-based and well-structured user journey maps, empathy maps, and more.
Switch to the right level of details
Explore user quotes and replay video snippets to understand the gathered highlights. Zoom out to discover high-level patterns and learn how clusters relate.
"Affinity mapping is the essential tool that brings us from tagged evidence to findings."
Senior UX Researcher at Hepsiburada
Create user research artifacts connected to raw data
Uncover patterns by sorting and grouping snippets from UX Research on a digital whiteboard.
User Journey Map
Visualize and communicate the experience of your customers and users, backed up with user research evidence.
Visualize attitudes and behaviors based on original user research data for a deeper understanding of users.
Create your templates
Visualize UX Research deliverables by applying various content elements from colored boxes and research clusters to images and descriptions.