When we talk about "activation", we mean setting up your research to keep showing up without you needing to stand in front of it. This means your work needs to:
Be seen by the right people at the right time
Be easy to use in the context of real product decisions
Stick in the memory just long enough to shape what happens next
„Your research shouldn’t disappear when the readout ends. It should echo in roadmaps. It should show up in Slack. It should shape conversations long after the project is done.“
Lunch & Listen: One clip. One question. One shift.
Draft Insights: Invite people into messy thinking
Synthesis Jam: 45 minutes, real input
Playback Panel: Let the data speak for itself
How to activate it: Give them something to own
What to measure
1x1 Insight Drops
Slack Poll + Clip
Slack Thread Passes
Insight Awards
Insight Hotline
Activation in Practice
What to Track
If you have 15 minutes...
If you have a day...
Day 1: Clip one great quote from your last study
Day 2: Share it with one person who owns that area
Day 3: Build a mini Tag Board and share it with a question
Day 4: Create a highlight reel and post it in Slack
Beyond implementation