UX doesn't stop at the screen. In this talk, UX researcher and product strategist Sarah Doody introduces a 3-part framework for building people-focused companies that turn insights into impact. Drawing on years of experience helping teams scale research across functions, Sarah shows how leading organizations move beyond reactive usability tests and create proactive, insight-driven cultures.

Attendees will learn how to spot research opportunities across the entire customer journey, build lightweight yet powerful “Insights Engines” that unify qualitative and quantitative data, and develop research cadences that reduce rework and misalignment. Whether you're launching new products or iterating existing ones, this session will help you embed research habits that lead to better decisions, faster progress, and more human-centered outcomes.