Discover patterns in UX Research collaboratively in real time. Create engaging affinity diagrams, user journey maps, empathy maps and many other deliverables and share them with your stakeholders.
Free-form affinity mapping
Use highlights and findings from user research in affinity maps to learn from gathered unstructured data.
Spot high-level trends
Zoom out to discover how mapped clusters are connected. Get an overview or go into detail on the infinite whiteboard.
Easy sharing
Share a read-only version of your whiteboard with unlimited viewers with a simple link and get their feedback.
Use the infinite whiteboard to make sense of what you’ve gathered
Analyze collaboratively
Conduct collaborative analysis sessions with the team. Cluster highlights, artifacts, and more research data on the infinite whiteboard simultaneously.
Drag in what is relevant
Instead of going through a massive stack of research highlights, apply filters and make use of contextual information to find relevant data to include on the whiteboard.
User Journey Maps and more
Use the whiteboard to create evidence-based and well-structured user journey maps, empathy maps, and more.
Switch to the right level of details
Explore user quotes and replay video snippets to understand the gathered highlights. Zoom out to discover high-level patterns and learn how clusters relate.
"Affinity mapping is the essential tool that brings us from tagged evidence to findings."
Mindy Harrell
Senior UX Researcher at Hepsiburada
Accelerate synthesis with AI-Powered clustering
Auto-cluster by Themes
Automated AI-powered affinity mapping guided by your questions and instructions. Perfect for exploring open questions or drilling down on specific topics.
Automated Sentiment Analysis
Automated AI-powered sentiment analysis of your Highlights, giving you a quick overview over your particpants' sentiment .