Let's meet up virtually: UX Research Meetup & Event Guide July 2022

"This sub-group of IxDA Atlanta provides a casual environment for professionals, students, and anyone interested in the community of UX. You can participate in the discussion or simply sit back and listen.

This month's topic is: How Data and UX Intersect Part 2"

"If you've ever had a hard time deciding on navigation and flow for your documentation or wondered whether users are actually able to find what they need in your documentation, this presentation is for you.

Good documentation supports users in learning and accomplishing their goals. What better way to ensure this than actually talking with users or getting perspective from someone outside of your team?

In this presentation, you'll learn about different types of research that may be helpful for you as a technical writer, when to use each type of research, and the basics of how to conduct that research. As a result, you'll be able to make research-informed decisions when deciding on information architecture, content focus, and overall flow."

"UX (user experience) research is the study of determining what a system’s or product’s end user requires and wants, and using that information to improve the design process for products, services, or software.

UX research aids in the understanding of how people live their lives so that we may respond to their demands with appropriate design solutions.

Join us for the workshop with Yogesh Awasthi to discover how UX Research is critical in the design of any digital product or website."

"Live event on prioritising user research, to help us decide what to research and when"

"Jobs to Be Done (JTBD) is a product development theory that seeks to understand the user's measurement of success when achieving an end goal and how users engage with products to maintain this success. Throughout the course of time users continue to ‘hire’ products that help them complete tasks more efficiently — products that fail to deliver on efficiency will subsequently be 'fired'. In this UX Glasgow session, Nic will discuss JTBD in more detail by sharing various research methods within the framework. We will discuss how JTBD seeks to understand the user's measurement of success and how to frame product development opportunities based on this knowledge. The objective will be to empower teams to learn more, take action and use the framework in their practice.

Want to know more or share your experience in working with the Jobs to Be Done framework? Sweet, us too!"

"We all know that Northstar visioning is an important part of product success. Yet, it’s often hard to achieve due to tight timelines, lack of alignment, focus on fast delivery, and many other factors. Moreover, even if you do create a Northstar, it may be quickly forgotten, dismissed as an unachievable “blue sky,” or perceived as an exercise that would require years of commitment and wouldn’t deliver any immediate results. In my talk, I’ll share different ways to scale the visioning approach -- from getting a buy-in, driving strategic alignment, running research& ideation, to making it a reality and keeping it alive while evolving with each product launch. I’ll reference examples from my experience and share ways to adjust the approach based on the business needs, process (waterfall vs. agile), and other factors."

"Have you ever been at a loss as to how to ask certain questions? Have you ever frozen up when the discussion derailed? Let’s chat about some of the challenges we’ve run into and how we can overcome them by sharing our experiences!

We’ll start with a round of introductions, followed by an open floor discussion. No pressure to share – feel free to contribute or just listen in."

"Learn everything you need to get started with UX research from Rock Leung, a veteran mentor and researcher at Samsung."

"Stephen is a Senior UX Researcher at Workday, where he spends his days in the design of software that others spend their days using. He’s originally from Cork, and living here once again after spending 5 years between London and Dublin. He’s sometimes referred to as a work-from-home hipster, having worked remotely since before the pandemic made it cool. When he’s not running research sessions, Stephen can generally be found reading Science Fiction books or playing with LEGO.

This will be an AMA (“ask me anything”) session where Stephen will share his knowledge and he’ll answer any question you might have on how he conducts research."

"As user researchers, we venture into the worlds of our participants. Contexts where there are different norms, values and goals. Places where people behave and interact differently from us. And research with kids is no exception.

In this event, you will learn from speakers' experiences about doing research with highly diverse participants and their contexts and the specifics of working with/for children.

Join us to learn about: effective research practice with kids, adapting and adjusting research for diverse participants, practical and tangible takeaways for user research with any demographic."

"How do you figure out what areas of your website need to be updated for user experience? Is there a way to prioritize which updates need to happen in your next product update? How do you get buy-in from your leadership team that a new feature will drive greater user engagement?

You have questions about user research for web projects, and our panel of experts has the answers you can only earn through experience..."

"Are you also wondering what the hype around research repositories is all about? Seems like everyone is talking about it and trying to make it work. But the truth is that most of us are struggling.

At Lingoda, we decided to jump in and establish one place where all of our research is stored, analyzed, and reported. To say this boldly: We made it work! It’s been a journey, and we would love to share what we learned along the road with fellow researchers, researchopslers or anyone else that is currently looking into centralizing data in a useful and meaningful way."

"Sales used to be the domain of salespeople. They were separate from the product team in their mindset and often even in their location. But the lines have blurred. More and more product managers are getting hired with the title “Product Growth Manager” and “Growth Designer” has become a dedicated job description in the world of UX. Why is that?

In this talk, Cosima explores when or if a company should have a product squad dedicated to revenue and what their key roles and responsibility should be."

"Empathy mapping allows a researcher to understand a person from multiple viewpoints in relation to the service."

UX Crunch returns this summer. We discuss everything around UX Writing and Content Design through popular demand with a line up of expert panellists. Join our discussion, followed by a live Q&A from the audience.

"As global markets enter a recession, now more than ever, it is important to invest in good UX Research practice. Good UX Research protects companies from experiencing the full impact of a market downturn.

Executives at the companies we work at are under pressure to hit business and financial goals. UX practitioners often face the challenge of tying their work directly to these goals. As a follow-up from my keynote at the UXR Conference in New York, in this hands on seminar, I will be sharing direct examples of how UX Research influences a company's financial longevity through strengthening it's bottom line. I will walk you through case studies and formulas to help you learn how to tie your UXR investments to business and financial goals. We will end the session by doing a case study together as a group to cement your learning. You will walk out of this session with the tools needed to confidently measure and discuss the impact of UXR investments against business and financial goals.

After the session, you will also have the option to join a LinkedIn Group called #UXFinance where I will routinely share data on UX impact towards finance and host discussions on the business impact of UX."

"Any context we can gain about our users' attitudes, behaviors, and needs can help us design better experiences. But what if the problems we're trying to solve for aren't based on a specific point in time?

At our July meetup, Minseon Miller will be talking about diary studies. She'll explain what this UX research method is, how to plan for it, what information can be expected, and how to conduct a diary study.

Along the way, she'll share insights about how design research works in enterprise-level organizations, the benefits of a centralized design org, and the challenges of conducting research in compliance-heavy industries."

"Imagine you are in a UX job interview for the company of your dreams. You get asked a question, which you literally answer based on your skills, experience, and background. But, the interviewer looks bewildered and says, "You did not answer my question." In job interviews, there's a question behind the question. It's almost like you need a decoder ring to know the right thing to do. In this talk, Brian Sullivan will provide you with some practical approaches to answering some of the most commonly asked UX interview questions."

"Do you want to increase your UX professional network? Join UXRS for our networking event this summer! We are going to have smaller breakout rooms where you can get to know other people who are interested in user experience research and strategy."

"What is the process of UX research like for B2B startups? Let's find out with our guests from Costco UK and Dentsu."