Let's meet up virtually: UX Research Meetup & Event Guide June 2023

"In this workshop, you’ll learn:

• How successful startups discover and use clear insights into customer needs

• Why interviews and observation trump large-scale market data for useful insights into early-stage customers

• How to set up and run a series of in-depth customer interviews that will give you valuable new insights

• How to analyze insights from interviews and share them with your whole team

• How to use surveys to add quantitative data to interview insights and validate your value propositions"

"In the Job Search Resilience workshop, participants will:

• Learn how your internal narrative directly impacts your stress-levels

• Practice switching to stories that energize and inspire

• Identify the emotional goals embedded in the job search

• Design methods to ensure the job search is enriching, not draining

Join facilitators Sarah Malin and Veronica Hotton for an interactive workshop that combines coping tips with individual reflection and small group activities."

For over a decade Snook has been doing qualitative data analysis on projects of all sizes and types, across the public, private and third sectors. We’ve funnelled our knowledge into this course, where you’ll learn:

• The basic concepts that underpin robust qualitative data analysis

• The common qualitative data methods used in user research, and how to do them well

• How to balance rigour with the reality of having to get stuff done

• How to synthesise useful and actionable insights from your data

• How to navigate the gap between doing your analysis and reporting your findings"

"What you’ll learn in this three-day intensive masterclass:

• Understand the discipline of Service Design and how to integrate the practice into agile service delivery, from discovery to live

• Understand user research methods and put them into practice

• Create a detailed user journey and set of user needs for your service

• Prototype and scale your ideas into a real, working service

• Understand how to continuously improve your service over time

• Map the costs and benefits of change and gain organisational buy-in for your ideas"

"Customer journeys are becoming increasingly complex. All the zigs and zags customers take through an experience have bolstered the need for dynamic, research-based journey maps. Creating journey maps enables you to not only measure, monitor, and optimize customer experiences, but also align your entire organization with your customers' goals. This talk with Dr. Nikki Smith will walk through the fundamentals of creating research-based, customer-centric journey maps, with special attention to the practical application of journey analytics."

"Join Debbie Levitt from Delta CX for an interactive webinar. She'll explain her Delta CX Impact Map, which starts with a real customer problem, and branches out eventually to how it affects the business. By mapping both, you can show the impact to both, and help get buy-in for the project.

During the talk Debbie will cover:

• Critical thinking around current styles of impact maps and the opportunity tree.

• How the Delta CX Impact Map combines user needs and business goals.

• How the Delta CX Impact Map will help you sell projects to leaders."

"Are you looking for a tool to help you speed up your literature review process? Would you rather invest your time in drawing conclusions or writing instead of spending countless hours on endless reading lists? Join the webinar and meet the Researcher Workspace!

In this webinar you will get a 20 minute demo of the Researcher Workspace followed by a 20 minute Q&A session."

"Presenting research is more than delivering analyzed data. The value of our work as ethnographers in industry is limited by whether or not clients and stakeholders act on our learnings and recommendations. In order to ensure that we are heard and understood by decision makers, we need to understand them and outcomes they care about so we can frame both how and what we deliver.  

In this talk, Alex will help you strategize around how to present research for impact by:

• Knowing your audience

• Framing your intended outcome

• Articulating your key message--what is the most important thing for your audience to walk away with?"

"This event highlights how research fuels innovation, empowering designers to create truly impactful and human-centered products. Join us to gain insights into user needs, desires, and challenges, and unlock the secrets to crafting solutions that resonate.

Whether you’re a seasoned professional looking to refine your techniques or a newcomer eager to learn the fundamentals, this event is designed to benefit designers at all career stages.

Attendees can expect to:

• Discover the art of understanding

• Innovate through collaboration

• Embrace the future of research

• Learn from visionary leaders

• Be a catalyst for change

• Explore diverse perspectives"

"Jakob Nielson is open to answering all questions. Did you ever want to ask some? This is your chance!

Participation:

— All UXPA-Austria Members have a guaranteed seat.

— Guests are welcome if there are free seats available."

"TopicSentiment analysis computer programs can usually decide whether text contains positive or negative sentiment or none. A common use of this capability is for data mining large sets of consumer opinions in social media, discussion forums, or customer feedback messages. This can be used to monitor products, brands, and marketing campaigns to identify important changes, such as sudden increases in negativity, as well as to help detect specific things that customers like or dislike.

This talk will explain how one sentiment analysis program, SentiStrength, works, how sentiment analysis can be used, and how gender and other biases can creep into sentiment analysis programs without the designers and users knowing."

"Let's start this summer with a UXR Meetup talk about finding hard-to-get participants for UXR from Reto Laemmler, co-founder & CEO of TestingTime. Join us for his talk and learn about:

• How to define hard-to-get participants (HTGP)

• The key methods to find and engage with HTGP

• Illustrative examples of HTGP engagement

• Alternative methods (proxy user, expert reviews, etc.)

• Future of participant recruitment"

"We know that articulating our work decisions or presenting the value of our user research to stakeholders can sometimes be a challenge. Spontaneous Talks Frameworks have been around for years. They are often taught at universities and are used to help people think of answers or tell stories fast and smart.

Jen is going to teach you a few Spontaneous Talks Frameworks so you can use them when presenting your work, answering tough questions or simply telling your stories.

Applying these simple frameworks can help a person avoid anxiety by quickly organizing a thought, and moving forward to articulating that thought in a cohesive and eloquent manner."

"This is the latest in the series of regular free webinars from the UK Research Integrity Office on research integrity and related issues.

Participatory research ‘encompasses research designs, methods, and frameworks that use systematic inquiry in direct collaboration with those affected by an issue being studied for the purpose of action or change’.* In this webinar, expert speakers will explore the benefits and challenges of this approach to research including the ethical issues it raises."